Last month WWD did a feature on Canadian brands and we can’t seem to get it out of our head. After a quick search we found that those clever Canadians have several outdoor, athleisure brands that we need to bring down to New Canaan. I mean, if anyone knows how to stay warm and cozy this fall and winter it will be our northern neighbors.
Company Ethos: “Located in the Canadian Coast Mountain wilderness, Arc’teryx is built on the principle of obsessive, precise design and production. Our unique in-house manufacturing and design centres allow us to constantly evolve and build products the right way. Timeless quality, intuitive design and simplicity result in unrivaled performance at the point of extreme need.”
Design Concept: “Arc’teryx designs are refined, simple solutions to complex problems. Functional, disciplined answers to the most unforgiving environments and the most demanding performance — Evolution in Action.”
Selling Point: “Using only advanced premium materials, meticulous detail and unique construction processes enable us to create technical products that can be trusted to work in all conditions.”
Kit and Ace
Company Ethos: “We created Kit and Ace for people who love to move and understand how technical clothing should perform, people who are spoiled by the comfort and movement of athletic apparel and find it hard to wear anything else. We brought the comfort and performance of your gym clothes to your street clothes so you never have to sacrifice functionality for style.”
Design Concept: “We start with performance fabrics, engineered from the fibre stage. Our proprietary fabric family, Qemir™ (pronounced “come ‘ere”), brings technical properties to noble fibres – Technical Cashmere™ you can throw in the wash, silk with dynamic stretch and bounce-back ponte that feels as good as your yoga pants.We added functional details – shrink integrity, breathability, venting, wicking, stain shield technology, performance trims and meticulous Italian tailoring. We never stop iterating and improving our fabrics.”
Selling Point: “We applied our expertise in technical design to clothing that suits how you actually live – pieces you can throw in the wash again and again, that stand up to the fullest days. Whether you are biking to the office, playing a pickup game at lunch or dashing to make your connection, what you wear never stands in your way.”
Company Ethos: “Reigning Champ designs and manufactures premium athletic wear. Our process is guided by our principles: Respect the details. Master simplicity.We design and develop signature fabrics, emphasizing rugged construction and unrivalled comfort. Reigning Champ is based in Vancouver, BC, where we have crafted year-round staples since 2007.”
Design Concept: “An innovative approach to modern athletic wear, inspired by British Columbia’s Sea To Sky corridor. This series of versatile staples is designed for an ever-changing landscape.”
Selling Point: “Classic athletic wear constructed from signature fabrics”
Side note: Reigning Champ is Men’s clothing only for now – but another good reason to borrow from the boys!